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企业价值在抗震救灾一线超越

发布日期:[2008-07-09]    共阅[4062]次
    
企业价值在抗震救灾一线锤炼
——来自抗震救灾、重建家园前线系列报道之一

服装时报记者  小虎


“5.12”四川大地震发生后,引起了全世界人民的关注,国际友人、海外华人纷纷伸出了援助之手,支持帮助中国人民抗震救灾;全国人民在党和政府的高度重视和部署下,展开了全面救灾和重建工作。救灾赈灾,众志成城,举国上下可歌可泣的行动再次体现了中华民族的美德,也展示了中国人民战胜任何困难、灾难的能力和决心。
2008年7月2日,记着奉命前往四川灾区,随同爱心赞助企业(阿特利雅橄榄油、MtM缝纫机总代理上海拓迈进出口有限公司)进行实地采访。

MtM缝纫机品牌中心的特殊行动

值此国难当头之际,中国缝制机械协会于5月14日,向全行业发出了抗震救灾的倡议,业界企业虽然都处在艰难的调整转型期,但几乎所有企业和员工都积极行动起来,踊跃投身到为地震灾区捐款、捐物、献血等活动中。救灾一线的消息牵动着人们的心,其中,MtM缝纫机品牌中心全体员工用自己的行为方式为灾区人民作出了奉献。
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5月25日,上海MtM缝纫机品牌中心将一批消毒药品、砂布、手套、奶粉、奶瓶和大型军用帐篷等共计价值10万余元的物资空运至四川红十字会;而后主动投入到上海板房赈灾项目之中(直接捐建在青川县姚渡镇青元村6社)。

此次公司总经理-在沪创业的浙商梅鋆亲赴四川,落实赈灾后续工作。7月3日,我们不顾旅途劳累和余震危险,到达素有“鸡鸣三省”之称的青川县(四川、甘肃、陕西三省交界),与县劳动和社会保障局进行了有效沟通,双方确认了首个援助项目,由上海拓迈进出口有限公司提供主打产品MtM品牌工业用缝纫机包括最先进的电脑自动缝纫机等各机型20台,用于缝纫车工技术培训,并帮助部分培训合格人员到江、浙、沪服装企业就业。

7月5日,在服装时报和成都电视台的牵头下,又与彭州市(地震重灾区之一),就业服务局进行了洽谈、现场选址,再次免费捐赠40台最先进的电脑自动缝纫机等工业用缝纫机,并联合MtM缝纫机成都总代理、成都市咪戈无纺布制品厂共同组建“MtM彭州爱心环保手袋厂”。就地安置灾区就业岗位100个以上,帮助灾区人民用勤劳的双手,创造财富,重建家园。

特殊车队在行动
此次陪同梅鋆考察、赞助之行的MtM缝纫机成都总代理许小彬告诉记者,5月16日,他和成都市许多缝制设备经销单位的老总们,自发自愿由17辆汽车组成的爱心车队,满载矿泉水、饮料、方便面、饼干,大米、食用油,药品、棉被等必需品,统一编号、有组织地开赴锦竹市汉旺镇重灾区,代表缝制行业同行向灾区人民表示深切慰问,为受灾同胞送去了一份爱心,坚定了他们战胜困难的决心和信心。

对于缝制设备经销商之间的微妙关系,记者深有体会,生产制造企业之间的竞争会直接影响到同一区域代理商之中,从而引发同一地方、不同品牌之间的同类产品竞争异常激烈。特别是纺织服装产业萧条的情况下,这种竞争越趋严重。在不可抗拒的自然灾害面前,许多经销商,能不约而同地想到一起,走到一起,主动承担社会责任,这是行业企业健康成长、走向成熟的有力佐证。


此次赴川,行程安排本来紧凑,尽管临行前思想上有所准备,但每到之处,可歌可泣、值得宣传的人与事举不胜举。成都经销商的爱心行动,同样值得同行学习。为此我特意抽时间走访了集聚在成都市五块商贸大道两侧的40余家缝制设备经销单位,主要是了解目前的经营状况和赈灾情况。宏运针车整烫设备商行张元奎总经理、宏盛缝纫设备有限公司陶洪兵总经理说:“MtM缝纫机品牌中心和你们服装时报都亲自到灾区来了,我们都有点惭愧”。他们表示要与自己代理的品牌制造企业联合为灾区人民再作奉献。


浙江美机缝纫机有限公司西北、西南区域经理史可卿发生地震时正在外地出差,5月18日回成都后,马上联系赈灾捐资点,几经周折将20箱矿泉水捐送到四川省红十字会(当时报道灾区正缺饮用水)。他向记者描述:“时至晚上7点多钟,捐资点现场秩序规范、气氛热烈,200多志愿者有条不紊地高声传呼:‘向您学习,向您学习……’,这种场面太感动了,可以说任何到现场的人,都会毫不保留地倾其所有,表达自己的善爱之心。”


帐篷生产军事化

在与成都电视台同行交流中,刘奎记者阐述了许多感人肺腑的故事。其中当地服装生产企业,为赶制救灾帐篷,每天24小时连轴转的话题,引起了在场人员的兴趣。

当记者提出想采访报道时,宏盛缝制设备公司陶洪兵总经理随即打电话联系(为这次抗震救灾赶制帐篷的一服企),可惜时间来不及了,已经延迟一天返程的机票不能再次续签。

回沪后,第一件事,就是拨通了成都市祥云服装厂李步青厂长的电话。据李厂长介绍,他一直关心灾区的安危,6月初接到民政部下达的救灾帐篷生产任务后,于6月4日全面投入生产,每天开足马力、加班加点,在最紧要的一周,每天24小时不停运转,到24日结束共计为青川灾区提供12平方米标准帐篷2000顶。按时按质,超常发挥,完成国家交给他们的特殊任务。
李步青还表示,同胞有难,自己做出一些艰辛义不容辞,祥云服饰厂现正处在设备和人员修整期(160名员工),根据上级要求,第二批帐篷生产将于7月15日开始(民政部储备用)。
无容置疑,李步青是个富有责任感和事业心的企业家,灾区人民不会忘记这些为抗震救灾、重建家园作出努力的奉献者。


记者手记:5.12四川大地震是一场世纪之战!灾难发生后,从总书记、总理到全国军民,所有同胞的行动和心意,汇成了一股抗震救灾的强大洪流,源源不断,涌向灾区。抢救生命,刻不容缓!大家时刻都在关注着灾区同胞的生死存亡,电脑显示屏上的残酷画面和救死扶伤的感人情景不知多少次湿透了我的眼眶。人非草木孰能无情?何况遭难者是我们的兄弟姐妹。

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大难当前,坐在书房里写字论道,多少显得有些荒唐。的确,这时谈什么都觉得不合适,任何长篇大论显得矫情。灾难面前,危机时刻,我们应该更倾向于打量那些缄口无闻的行动者。那么,除了力所能及捐款、捐物之外,我们还能做些什么?


偶然一次与上海拓迈进出口有限公司梅鋆总经理的交流中,得知他已经为灾区人民捐赠了钱款和物资后,还想继续为灾区做点实事。由此引爆了我们之间的共同点,我身为其在国难当头之际的这份爱国之心所感动,主动建议他发挥生产外向型MtM缝纫机的优势,为灾区人民掌握一技之长,勤劳致富、重建家园再出一份绵薄之力。梅鋆对此事半功倍之计划大为赞同,并力邀我们服装时报共同参与。

此事经缝制周刊主编同意后,我先后联络了中央电视台、成都电视台、江西星子劳动就业局,在相关各方的大力配合支持下,才有了今天这样一个初步结果。


抗震救灾,十万火急!重建家园,需要科学合理的规划、全国人民的继续支持和灾区人民的自强不息。上海拓迈进出口有限公司的无私奉献,受到当地政府相关部分和社会各界的关注和偏爱,其为灾区人民培训和就业的两个项目,本月底将进入实质性实施阶段,相关进展情况本报将密切关注并作跟踪报道。


在此谨转达青川县劳动和社会保障局、彭州市就业服务局之意,诚望国内企业界能优先为灾区人民提供更多的就业岗位。最后我还要把赴川五天亲自目睹的感受告诉大家,现存的24万青川所有老百姓和党政机关人员全部住在帐篷和部份板房里面,有的偏远山区百姓还在自搭简易避震棚;承受家破人亡的天灾后,经受风吹雨打算不了什么,但现在已经处在白天40~50℃高温的夏天,重建青川县城选址至今未定。设身处地为灾区同胞想一想,我们能再为他们做点什么?



Enterprise value maximized in the Earthquake Rescue & Relief work

----A report from the frontline of Earthquake Relief & Reconstruction


Reported by Xiao Hu- Fashion Time

The "5.12 earthquake" in Sichuan shocked world and had drawn attention of people all over the world. A number of International friends and oversea Chinese are offering a range of assistances to the disaster area one after another and have supported the Earthquake Rescue & Relief work in many ways. The party and States attached great importance to the quake fighting and reconstruction work. Under the strong leadership and deployment of CPC and the government, nationalities all over the country launched a comprehensive relief and reconstruction work.
To help victims of the earthquake disaster-Unity is Strength! Moving stories and the vigorous help from all levels and circles of life over the whole nation and the international community has greatly boosted the tradition moral of our Chinese nation and demonstrates our confidence & capability of overcoming any difficulties and disasters.
On July 2, 2008, Reporter –Xiaohu, together with love donation company –SHANGHAI M2M IMP.& EXP Co,. LTD, the General Agent of ARTOLIO olive oil and MtM Sewing Machine, went to Sichuan earthquake disaster Area to take the interview on site.

Special action in MtM sewing machine brand centre

At this moment of the national calamity, China Sewing Machinery Association (CSMA) initiated the proposal of earthquake relief to the whole industry on May 14.Though this industry is in hard times of structural adjustment and transformation, almost all the companies and its staff take action immediately to take part in the earthquake rescue & relief work enthusiastically, including donating money and goods, donating blood, and so on. News from the front-line affected all the people. Among them, staffs in MtM sewing machine brand centre are also making contributions to the people in disaster stricken area in their own ways.

MtM Shanghai sewing machine brand centre arranged the shipment of more than 100,000 RMB relief materials including the sterilize medicines, emery cloth, glove, milk power, feeding bottle, and large-scale military tent via air to Sichuan Red Cross on May 25.After that, they took initiate to take part in the project of prefabricated houses construction work which is sponsored by Shanghai (Directly to the Qing Yuan village, Group 6, Yao Du Town, of the Qing Chuan County which is one of the earthquake centre.)

Mr. Meijun, general manager of the company, a Merchant from Zhejiang and locate head office in Shanghai,, went to Sichuan by himself to implement the follow-up work of earthquake relief in disaster stricken area. On July 3, despite the tiredness of long voyage and increasing danger of aftershocks, we arrived at Qing chuan County which is called as "Three-Province Slope" since cock crows can reach the three provinces (Sichuan, Gansu, Shaanxi), and have communicated with the local Labor and Society Security Bureau effectively,. Finally we worked out and confirmed the first aid project. Shanghai M2M imports and exports Co., Ltd will offers 20 its main brand -MtM sewing machine to be used for technical training for sewing worker ,and will help some of the qualified trainees to get jobs in the clothes enterprise in Jiangsu and Zhejiang Provinces, Shanghai .

On July 5, Under the coordination of Clothing Daily and ChengDu TV, SHANGHAI M2M IMP.& EXP Co,. LTD conducted a meeting with Pengzhou City Employment Service Bureau (One of the heavily devastated area) and selected the site. They decided to donate another 40 set industrial sewing machine and cooperated with Chengdu Nonwovens Textile Co.ltd - the general agent of MtM Sewing Machine in Chengdu to confound the factory of Pengzhou MtM Environmental protection Handbag which will offer jobs to more than 100 people. This will help the people in disaster area to become wealth and rebuild homes with their own hands

The special motorcade is in action

Xu Xiaobin , the general agent of MtM sewing machine in ChengDu, who accompanied Meijun during this investigation and donation trip, told reporters that Mei together with bosses of sewing equipments distributors in Chengdu set up a 17 car motorcade with fully loaded mineral water, beverage, instant noodles, biscuit, rice, edible oil, medicines, cotton-wadded quilt etc and left for severely devastated area- Hanwang Town ,Mianzhu city in an organized way. They, on behalf of the sewing industry, expressed deep solicitude to people of disaster area, and showed their love to the people in disaster-stricken compatriot. Tthey have strengthened those people’s resolution and confidence with which they would overcome any difficulty.

As for the delicate relation between the sewing apparatus distributors, the reporter has a deep understanding. The competition between the manufacturing companies influenced the same regional agent directly; as a result, the same kinds of products with different brands usually compete fiercely in the same place. Especially under the circumstance that textile industry' in undergoing a decline, the competition situation becomes even worse. In the face of the unpredictable natural calamity, most of distributors, can think of getting together simultaneously to take the social responsibility voluntarily.  This is the distinguish evidence that our enterprise are growing more healthy and sound, and then stepping forward to the maturity.

The schedule for this Sichuan trip was very tight, though we are well prepared before departure; we are still moved by numerous stories and figures .The love activitivity of Chengdu distributor is also worth studying. I visited more than 40 companies in the five business zone in Chengdu to see how their business is going on and how the earthquake relief work is operated. Zhangyuan Kui, the general manager of Hongyun Sewing Iron Apparatus firm, and Tao HongBing, the general manager of HongSheng Sewing Machine Apparatus Co., Ltd. Said that : "Your MtM sewing machine brand centre and Clothing Daisy are all coming to the disaster area in person, we are all feel a little of ashamed ". They said that they would devote themselves to the earthquake relief and do what they can do to the people of disaster area again together with their own agent's manufacturing company.

Shi Keqing , Northwest and Southwest regional manger of Meiji Sewing machine Co.,LTD was on business trip when the earthquake took place, he came back to Chengdu on May 18 and then took action to contact the disaster relief site immediately . He donated and 20 boxes mineral water to  Sichuan Province Red Cross (according to reporting that disaster area were in need of the drinking water) .He told reporter: "it is almost over 7 o'clock in the evening, but the denotation site is highly organized and atmosphere is the warm, more than 200 volunteers shout loudly 'We will learn from you, We will learn from you ……',You will be moved by such kinds of scene, people presented on site all expressed their good wills from heart without reservation "

Production of Tent is militarized

During the communication with counterpart of Chengdu TV, reporter Liu Kui has reported d a lot of moving stories. The local clothing manufacturing enterprise, in order to dash off the tent, they are working day and night in 24 hours every day, which have drawn attention of peoples presented on site.

When the reporter proposed to interview them, Tao HongBing, The general manger of Hongsheng sewing apparatus Co.,ltd (one of the companies who is dassing off the tents for the disaster relief) gave the call immediately . But it’s a pity that time is too late; the ticket which has already been delayed one day can't be renewed again.

After he came back to Shanghai, the first thing he did is to get though with Li buqing, factory manger of ChengDu Xiangyun clothing company. According to Li Buqing , he has been keeping close eyes on the situations of disaster area. As soon as they get the assignment from Ministry of Civil Affairs to provide disaster relief tent, they started production in all round ways on June 4 , they put full efforts to work with extra shifts or extra hours every day, During the most critical week, the factory is operated ceaselessly in 24 hours every day, Finally ,they offered 2000 piece 12 square- meters standard tents to  Qing chuan disaster area by the end of June 24th. They completed the special tasks which was give by the country with high quality and in a timely manner.

Li Buqing also said that it is their responsibility to provide help to our compatriot when they are in difficulty. The factory is in apparatus &personnel transformation period now (160 staff), To meet higher authorities' request, the second production of tents will begin on July 15 (to e used as storage for Ministry of Civil Affairs).

Undoubtedly, Li buqing is an entrepreneur who is in rich sense of duty and dedication, people in disaster area people will never forget them and what they have done on disaster relief and home reconstruction work.


Reporter’s note:  The "5.12 earthquake" in Sichuan is the war of the century! After the disaster occurred, from the General Secretary, Premier to national army and the people, activities and compliment of all compatriots, converging into the strong mighty torrent of power, continuously, is devoted to the disaster area. Rescuing the life needs us to take action immediately! Everybody is paying close attention to the people in the disaster area. I was shocked by the cruel picture and was moved to tears by the moving scene. We are human being, not other kind of objects, we have love and feeling! Not to say that those who are suffered the disaster are our beloved brothers and sisters!

At the present time of disaster rescue, sitting and wring in the study room seems to be more or less a bit of ridiculous. Actually, it seems we can not find any proper topic to talk about at this moment and any unconventional long article is kind of affectation. In the face of natural disaster, at this crisis moment, we should keep our eyes on those who are devoted to work without saying anything useless .Thus, besides donating money and things, what else we can do?

During an occasional talk with Mr. Mei Jun –general manager of the Shanghai M2M import& Export Co.LTD, I learned that he would like to do something practical to the people in disaster area after donating money and material. Then we find common understanding between us. I was moved by his patriotic spirit showed during this special period I suggested that he could take advantage of the fact that he is producing export-oriented MtM sewing machine to help to train the people in disaster area to master one kind of skills, to lead a better life and rebuild their homes, Mr Mei strongly agreed with me and invite Clothing Daily to participate in this good plan.


Upon the consent of Chief Editor of Sewing Weekly, I got in tough with CCTV, Chengdu TV and Jiangxi Xingzi Labor Employment Bureau one by one to communicate on this , and finally, we approach the today’s preliminary results with the generous support from all related parties

Earthquake rescue & Relief is extremely urgent! Reconstruction needs to be well planned, and requires sustainable support from the nation people and unremitting efforts of the people in disaster stricken area. The unselfish dedication of SHANGHAI M2M IMP.& EXP Co,. LTD is highly appreciated by the local government and walks of all levels. Overall implementation of the Training and Employment projects sponsored by this company will enter the substantive stage at the end of this month. Clothing Daily will pay close attention to this and l will keep on reporting on this

Pls allow me to avail myself of this opportunity to extend to you the expectation of QingChuan County’s Labor and Social Security department and Pengzhou City Employment Service Bureau .They sincerely hope that all the companies in domestic business circles could provide more jobs to the people in the earthquake stricken area.

At Last, I would like to share with you my true feelings of t 5 days experience in Sichuan. Currently, the surviving 24,0000 civilians and government officials are all stay in the tents or prefabricated houses, there are also some villagers in the remote area still staying at the simple anti-quake shelters built by themselves..

After this great natural disaster in which many people suffered from losing homes and even lives ,there is nothing that those people can not stand. But now it is hot summer with a high temperature of 40-50 ℃ and so far the relocation site has not been designated. Let’s just take the shoes of those people in the earthquake stricken disaster area, let‘s think: what else we can do for them?
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