Enterprise value maximized in the Earthquake Rescue & Relief work
----A report from the frontline of Earthquake Relief & Reconstruction
Reported by Xiao Hu- Fashion Time
The "5.12 earthquake" in Sichuan shocked world and had drawn attention of people all over the world. A number of International friends and oversea Chinese are offering a range of assistances to the disaster area one after another and have supported the Earthquake Rescue & Relief work in many ways. The party and States attached great importance to the quake fighting and reconstruction work. Under the strong leadership and deployment of CPC and the government, nationalities all over the country launched a comprehensive relief and reconstruction work.
To help victims of the earthquake disaster-Unity is Strength! Moving stories and the vigorous help from all levels and circles of life over the whole nation and the international community has greatly boosted the tradition moral of our Chinese nation and demonstrates our confidence & capability of overcoming any difficulties and disasters.
On July 2, 2008, Reporter –Xiaohu, together with love donation company –SHANGHAI M2M IMP.& EXP Co,. LTD, the General Agent of ARTOLIO olive oil and MtM Sewing Machine, went to Sichuan earthquake disaster Area to take the interview on site.
Special action in MtM sewing machine brand centre
At this moment of the national calamity, China Sewing Machinery Association (CSMA) initiated the proposal of earthquake relief to the whole industry on May 14.Though this industry is in hard times of structural adjustment and transformation, almost all the companies and its staff take action immediately to take part in the earthquake rescue & relief work enthusiastically, including donating money and goods, donating blood, and so on. News from the front-line affected all the people. Among them, staffs in MtM sewing machine brand centre are also making contributions to the people in disaster stricken area in their own ways.
MtM Shanghai sewing machine brand centre arranged the shipment of more than 100,000 RMB relief materials including the sterilize medicines, emery cloth, glove, milk power, feeding bottle, and large-scale military tent via air to Sichuan Red Cross on May 25.After that, they took initiate to take part in the project of prefabricated houses construction work which is sponsored by Shanghai (Directly to the Qing Yuan village, Group 6, Yao Du Town, of the Qing Chuan County which is one of the earthquake centre.)
Mr. Meijun, general manager of the company, a Merchant from Zhejiang and locate head office in Shanghai,, went to Sichuan by himself to implement the follow-up work of earthquake relief in disaster stricken area. On July 3, despite the tiredness of long voyage and increasing danger of aftershocks, we arrived at Qing chuan County which is called as "Three-Province Slope" since cock crows can reach the three provinces (Sichuan, Gansu, Shaanxi), and have communicated with the local Labor and Society Security Bureau effectively,. Finally we worked out and confirmed the first aid project. Shanghai M2M imports and exports Co., Ltd will offers 20 its main brand -MtM sewing machine to be used for technical training for sewing worker ,and will help some of the qualified trainees to get jobs in the clothes enterprise in Jiangsu and Zhejiang Provinces, Shanghai .
On July 5, Under the coordination of Clothing Daily and ChengDu TV, SHANGHAI M2M IMP.& EXP Co,. LTD conducted a meeting with Pengzhou City Employment Service Bureau (One of the heavily devastated area) and selected the site. They decided to donate another 40 set industrial sewing machine and cooperated with Chengdu Nonwovens Textile Co.ltd - the general agent of MtM Sewing Machine in Chengdu to confound the factory of Pengzhou MtM Environmental protection Handbag which will offer jobs to more than 100 people. This will help the people in disaster area to become wealth and rebuild homes with their own hands
The special motorcade is in action
Xu Xiaobin , the general agent of MtM sewing machine in ChengDu, who accompanied Meijun during this investigation and donation trip, told reporters that Mei together with bosses of sewing equipments distributors in Chengdu set up a 17 car motorcade with fully loaded mineral water, beverage, instant noodles, biscuit, rice, edible oil, medicines, cotton-wadded quilt etc and left for severely devastated area- Hanwang Town ,Mianzhu city in an organized way. They, on behalf of the sewing industry, expressed deep solicitude to people of disaster area, and showed their love to the people in disaster-stricken compatriot. Tthey have strengthened those people’s resolution and confidence with which they would overcome any difficulty.
As for the delicate relation between the sewing apparatus distributors, the reporter has a deep understanding. The competition between the manufacturing companies influenced the same regional agent directly; as a result, the same kinds of products with different brands usually compete fiercely in the same place. Especially under the circumstance that textile industry' in undergoing a decline, the competition situation becomes even worse. In the face of the unpredictable natural calamity, most of distributors, can think of getting together simultaneously to take the social responsibility voluntarily. This is the distinguish evidence that our enterprise are growing more healthy and sound, and then stepping forward to the maturity.
The schedule for this Sichuan trip was very tight, though we are well prepared before departure; we are still moved by numerous stories and figures .The love activitivity of Chengdu distributor is also worth studying. I visited more than 40 companies in the five business zone in Chengdu to see how their business is going on and how the earthquake relief work is operated. Zhangyuan Kui, the general manager of Hongyun Sewing Iron Apparatus firm, and Tao HongBing, the general manager of HongSheng Sewing Machine Apparatus Co., Ltd. Said that : "Your MtM sewing machine brand centre and Clothing Daisy are all coming to the disaster area in person, we are all feel a little of ashamed ". They said that they would devote themselves to the earthquake relief and do what they can do to the people of disaster area again together with their own agent's manufacturing company.
Shi Keqing , Northwest and Southwest regional manger of Meiji Sewing machine Co.,LTD was on business trip when the earthquake took place, he came back to Chengdu on May 18 and then took action to contact the disaster relief site immediately . He donated and 20 boxes mineral water to Sichuan Province Red Cross (according to reporting that disaster area were in need of the drinking water) .He told reporter: "it is almost over 7 o'clock in the evening, but the denotation site is highly organized and atmosphere is the warm, more than 200 volunteers shout loudly 'We will learn from you, We will learn from you ……',You will be moved by such kinds of scene, people presented on site all expressed their good wills from heart without reservation "
Production of Tent is militarized
During the communication with counterpart of Chengdu TV, reporter Liu Kui has reported d a lot of moving stories. The local clothing manufacturing enterprise, in order to dash off the tent, they are working day and night in 24 hours every day, which have drawn attention of peoples presented on site.
When the reporter proposed to interview them, Tao HongBing, The general manger of Hongsheng sewing apparatus Co.,ltd (one of the companies who is dassing off the tents for the disaster relief) gave the call immediately . But it’s a pity that time is too late; the ticket which has already been delayed one day can't be renewed again.
After he came back to Shanghai, the first thing he did is to get though with Li buqing, factory manger of ChengDu Xiangyun clothing company. According to Li Buqing , he has been keeping close eyes on the situations of disaster area. As soon as they get the assignment from Ministry of Civil Affairs to provide disaster relief tent, they started production in all round ways on June 4 , they put full efforts to work with extra shifts or extra hours every day, During the most critical week, the factory is operated ceaselessly in 24 hours every day, Finally ,they offered 2000 piece 12 square- meters standard tents to Qing chuan disaster area by the end of June 24th. They completed the special tasks which was give by the country with high quality and in a timely manner.
Li Buqing also said that it is their responsibility to provide help to our compatriot when they are in difficulty. The factory is in apparatus &personnel transformation period now (160 staff), To meet higher authorities' request, the second production of tents will begin on July 15 (to e used as storage for Ministry of Civil Affairs).
Undoubtedly, Li buqing is an entrepreneur who is in rich sense of duty and dedication, people in disaster area people will never forget them and what they have done on disaster relief and home reconstruction work.
Reporter’s note: The "5.12 earthquake" in Sichuan is the war of the century! After the disaster occurred, from the General Secretary, Premier to national army and the people, activities and compliment of all compatriots, converging into the strong mighty torrent of power, continuously, is devoted to the disaster area. Rescuing the life needs us to take action immediately! Everybody is paying close attention to the people in the disaster area. I was shocked by the cruel picture and was moved to tears by the moving scene. We are human being, not other kind of objects, we have love and feeling! Not to say that those who are suffered the disaster are our beloved brothers and sisters!
At the present time of disaster rescue, sitting and wring in the study room seems to be more or less a bit of ridiculous. Actually, it seems we can not find any proper topic to talk about at this moment and any unconventional long article is kind of affectation. In the face of natural disaster, at this crisis moment, we should keep our eyes on those who are devoted to work without saying anything useless .Thus, besides donating money and things, what else we can do?
During an occasional talk with Mr. Mei Jun –general manager of the Shanghai M2M import& Export Co.LTD, I learned that he would like to do something practical to the people in disaster area after donating money and material. Then we find common understanding between us. I was moved by his patriotic spirit showed during this special period I suggested that he could take advantage of the fact that he is producing export-oriented MtM sewing machine to help to train the people in disaster area to master one kind of skills, to lead a better life and rebuild their homes, Mr Mei strongly agreed with me and invite Clothing Daily to participate in this good plan.
Upon the consent of Chief Editor of Sewing Weekly， I got in tough with CCTV, Chengdu TV and Jiangxi Xingzi Labor Employment Bureau one by one to communicate on this , and finally, we approach the today’s preliminary results with the generous support from all related parties
Earthquake rescue & Relief is extremely urgent! Reconstruction needs to be well planned, and requires sustainable support from the nation people and unremitting efforts of the people in disaster stricken area. The unselfish dedication of SHANGHAI M2M IMP.& EXP Co,. LTD is highly appreciated by the local government and walks of all levels. Overall implementation of the Training and Employment projects sponsored by this company will enter the substantive stage at the end of this month. Clothing Daily will pay close attention to this and l will keep on reporting on this
Pls allow me to avail myself of this opportunity to extend to you the expectation of QingChuan County’s Labor and Social Security department and Pengzhou City Employment Service Bureau .They sincerely hope that all the companies in domestic business circles could provide more jobs to the people in the earthquake stricken area.
At Last, I would like to share with you my true feelings of t 5 days experience in Sichuan. Currently, the surviving 24,0000 civilians and government officials are all stay in the tents or prefabricated houses, there are also some villagers in the remote area still staying at the simple anti-quake shelters built by themselves..
After this great natural disaster in which many people suffered from losing homes and even lives ，there is nothing that those people can not stand. But now it is hot summer with a high temperature of 40-50 ℃ and so far the relocation site has not been designated. Let’s just take the shoes of those people in the earthquake stricken disaster area, let‘s think: what else we can do for them?